Reporting to the Director, the Marketing Manager will be responsible for building awareness of the Retails stores and the brand by developing and executing on marketing strategies using consumer statistics, like income information, buying trends and value perceptions, retail marketing managers develop promotional strategies that can help companies meet their financial goals.
Responsibilities
Developing strategies and tactics to boost Society’s reputation and drive qualified traffic towards the stores
Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity
Producing valuable and engaging content for Society’s social media channels that attracts and converts our target groups
Evaluating and optimizing marketing and pricing strategies.
Preparing and monitoring the marketing budget on a quarterly and annual basis and allocate funds wisely
Generating new business leads / corporate sales generations from the branch locations
Increasing brand awareness and market share.
Coordinating marketing strategies with the sales, financial, public relations, and production departments.
Overseeing branding, advertising, and promotional campaigns executions from suppliers to the branches
Preparing and presenting quarterly and annual reports to senior management.
Proposing and implementing Marketing plans to increase productivity, performance and effectiveness of the operations
Proposing and taking necessary measures towards continuous reduction of
the operational costs
Qualifications
Bachelor’s Degree in Marketing or related field
At least 3 to 5 years in Retail in marketing or customer service department
Very Strong knowledge of website analytics tools
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Excellent business communication and presentation skills
Multi-channel consumer / retail marketing understanding and experience
How to Apply
Interested candidates are requested to forward their updated CVs to recruit@virtualhr.co.ke stating the subject heading ‘MARKETING MANAGER” by 22nd December 2020 clearly indicating their current and expected remuneration (MUST), daytime telephone contacts and addresses of three referees.
The position is filled as soon as a suitable candidate is found.
