Fairtrade Africa Continental Marketing Specialist Jobs in Kenya
Fairtrade Africa Continental Marketing Specialist Jobs in Kenya
About The Job
To develop and implement marketing plans, execute projects and initiatives across the Fairtrade network that supports the broader short and long-term commercial strategy as well as overall corporate strategy. To ensure that the Fairtrade brand remains relevant to the target market and all brand/product initiatives support the Fairtrade brand promise.
Key Duties and Responsibilities:
Brand and Consumer Marketing
Develop and implement an integrated marketing & communication plans to deliver desired producer impact
Responsible for elements of consumer marketing and Fairtrade brand administration, including brand strategy, consumer and trade promotions, product development, pricing, advertising, packaging development, financial analysis and budget management
Champion Social & Behaviour change initiative in the South markets
Identify and analyse product performance information, anticipate problems and contingency plans to ensure portfolio success
Manage marketing and customer-driven programs including annual planning, brand presentations, overall shopper marketing insights and category guidelines.
Aligned with the commercial strategy, execute a commodity exchange platform to support market access initiatives.
In liaison with the External Communication and PR Coordinator and adherence with Fairtrade branding guideline, develop, design, produce and manage promotional materials in an efficient manner.
Stakeholder Management
Strategic management of key stakeholders’ relationships like NFOs, buyers, government agencies and donors across the globe.
Through the programme and commercial teams, ensure producer involvement in marketing strategy development and execution
Represent Fairtrade Africa at buyer meetings within the Fairtrade network, attending relevant conferences and meetings as required.
In collaboration with the External Communication & PR Co-ordinator, provide National Fairtrade Organization’s with key information, sharing key achievements and success stories to communicate FTA’s impact.
Manage any third-party agency on a-needs-basis.
Support the Commercial Director by participating in strategic advocacy and technical working groups
Know the ethical and legal compliance responsibilities of the position, raise questions and concerns when faced with an ethical
or compliance issue, apply integrity in all aspects of professional conduct.
Product Innovation
Responsible for consumer and market research in collaboration with the Impact and Strategy team.
Develop market and products dashboards with real time data and trends for strategic
Use market research tools and mechanisms to lead product innovations for the producers
Champion product innovation working groups
Reporting and Documentation
Develop and maintain monthly update reports on sales, marketing budgets, profitability and provide detailed input to be used by senior management for strategic planning
Actively participate in resource mobilization and market access proposal writing procedures.
Develop and maintain a Fairtrade product directory
Skills and Experience
Qualifications
A Bachelor’s degree in Business Management or a related field.
Professional Qualifications
Post-graduate qualification in marketing e.g. Chartered Institute of Marketing (CIM)
Project Management certification will be an added advantage
Experience and Knowledge
At least 4 years’ experience of brand management and have at least 2 years’ experience in senior management
Understanding of market research methods and analysis
Experience in working in a matrix organization
Skills and Competencies
Strong communication skills
Strong interpersonal and team player skills
Demonstrated financial and project management skills
