ADMI Certificate in Digital Marketing Course | ADMI Certificate in Digital Marketing Course | ADMI Certificate in Digital Marketing Course
Mode of study: Part-time evening – 1 Semester
Intakes: January, May, September
Campus: Caxton House, CBD Nairobi
Fees: Ksh 41,000 (EA) & Ksh 49,000 (International) per Semester
Overview
The projected increase in digital marketing spending will increase from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019.ADMI’s Digital Marketing course is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through dynamic lectures, case studies and group discussions, you will gain exposure to the latest methods, techniques, and tools to improve your organizations’ digital marketing and brand-building efforts. This course covers social media, content writing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis, design, ad words and much more.
Choose From 3 Certificate Courses
Professionals seeking to develop advanced digital marketing skills can choose from the following 3 certificate programs:
Level 1
Digital Marketing Fundamentals
Online Advertising
Level 2
Social Media Marketing
Online Sales
Level 3
Growth Hacking
Leading a Digital Marketing Team
COURSE SCHEDULE: 1 Semester.
CREDITS: Average of 2 units per term with 24 contact hours each.
Course In Depth
Units
Level 1
Digital Marketing Fundamentals
Introduction to Digital Marketing
Search Marketing (SEO)
Search Marketing (PPC)
Digital Display Advertising
Email Marketing
Social Media Marketing (Part 1)
Social Media Marketing (Part 2)
Content Marketing
Analytics
Strategy & Planning
Online Advertising
Introduction to Search Marketing
SEO – Setup
SEO – Content
SEO – Workshop
PPC Advertising – Search
PPC Advertising – Display Networks
PPC Advertising – Video
Analytics – Setup
Analytics – Applied
Strategy & Planning
Level 2
Social Media Marketing
Introduction to Social Media Marketing
Content Creation
Content Outreach
Facebook
Twitter
Linkedin
Google+
YouTube
Future Trends
Social Media Strategy and Planning
Online Sales
Introduction to Digital Selling
Digital Research
Sales Enablement
CRM
Social Content
Digital Sales Messaging
Engagement
Social Account Management
Growth Hacking
Integration & Strategy
Level 3
Growth Hacking
What is growth hacking?
Lean-methodology
Growth hacking examples
Online marketing overview
Inbound Marketing Essentials
A/B testing
Conversion
Optimization
Measuring
Action plan
Leading A Digital Team
Introduction to Strategy and Planning
Traditional Communications
Digital Communications
Digital Display Advertising
Social Customer Service
Budget
Personnel
Risks and Reputations
Analytics
Strategy Formulation and Plan
Learning Outcomes
Upon successful completion of the course, students will be able to:
Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site
Create digital marketing campaigns for online channels like websites, apps, and social media
Work with marketing and PR professionals to add digital media into current advertising campaigns
Write engaging content for websites, email and social media
Design and write e-communications like e-newsletters and text campaigns
Create, target, launch, and track Facebook, Twitter, Google AdWords and other social media platform campaigns
Build and recommend a digital marketing plan
Clearly define the scope of your digital marketing from social, to display, and email marketing and implement your plans accordingly
Facilities
Our labs are fully equipped with three computer labs with Macs and PCs.
In order to ensure that our students have access to the best software in the world, ADMI has invested in the following industry standard software:
