Background: The Association of Start-up & SMEs Enablers of Kenya (ASSEK) is a business membership organization operating in Kenya that aims to bring together and represent the interests of organizations supporting the development and growth of start-ups and SMEs for maximum impact.
Assek is recruiting a Member Engagement Officer.
He/she will report to the CEO and will be responsible for recruitment, CRM, communication, events, and procurement support.
Duties and Responsibilities
Develop and manage the delivery of campaigns to recruit new members
Implement systems to identify individuals with a high propensity to engage with ASSEK with the aim of recruiting them as members
Ensure that the membership offering is clearly presented through multiple channels
Research and acquire opportunities to promote membership
Develop membership retention strategies and targets
To manage member recognition programmes and renewal systems
Internal champion for the CRM database, using it in recruitment
Responsible for member communications in line with ASSEK brand guidelines
Develop and deliver membership marketing campaigns across all channels
Planning and delivery of members’ events and develop a regular programme of activities
Accountable to the finance team for the Membership budget, spend and forecasting
Synthesize membership data into comprehensive reports
Qualifications / Requirements
Holds a degree or diploma in development studies, communication or related field.
At least 3 years’ experience in membership management, stakeholder engagement, strategic communications, advocacy or related field.
Practical and thorough knowledge and understanding of managing a membership scheme, with experience of leading a membership or loyalty scheme and CRM systems.
Experience of delivering multi-channel marketing campaigns including digital marketing tools
Ability to analyse data and develop information into reports for wider dissemination
Knowledge of Kenya Data Protection, and other legislation
