We are looking for a talented hands-on marketer to support the growth of our brand in East Africa by planning and executing local marketing campaigns to acquire new users and drivers.
Working closely with our Regional Marketing Manager in Africa, you’ll be responsible for creating and localising content, coming up with fun but measurable local marketing activities, collaborating with influencers and keeping a close watch on/ responding to data.
We’re searching for someone for whom curiosity is a lifestyle, a specialist with a passion for creating and driving communication campaigns and a strong ambition to move things forward.
Someone who is capable of seeing an idea through from concept to content and for whom bringing ideas to life across various channels is a thrill.
Eager to uncover new high-ROI channels and find exciting ways to use present channels to engage millions of people.
Your daily adventures will include:
Increase Bolt’s brand visibility in your country
Grow the number of both active riders and drivers
Develop and implement local marketing campaigns and PR strategy
Implement social media strategy for Bolt’s local social media channels
Uncover brand partnerships with other local brands to increase user acquisition and brand awareness
Be in charge of local events and event partnerships to increase brand visibility in your country
Review and analyse the performance of all local marketing activities, ensuring they stay within budget and deliver optimal ROI
We are looking for:
4+ years of marketing experience
Experience with ideating for consumer brands (including uncovering insights and distilling them via offline and online brand experiences)
Experience with social media management
Knowing your C-s (CPM, CPC, CPI are part of your vocabulary)
Outstanding English copywriting skills
Entrepreneurial get-things-done attitude and good collaboration skills
Data-driven approach to tracking and analysing campaign results
Why you’ll love it here:
Your daily duties will have a meaningful impact on millions of people all over the world.
You’ll be surrounded by the most friendly, supportive colleagues you can imagine.
We don’t care where you work from, as long as you get the job done!
As we grow, so will you! Bolt’s fast-paced, challenging environment offers you great opportunities for professional development.
You’ll always be kept informed. Our bi-weekly All Hands meetings bring our global teams together, ensuring we’re all up to speed and moving forward as one.
Switching off is important! We have fridges full of refreshments, sports compensation, table tennis, Playstation and loads more…
