Reporting to the Deputy Director, National Integrity Academy through the Senior Marketing Officer, the job holder is responsible for organising creative campaigns and promotional events that will lead to the success of NIAca in line with current trends and customer requirements.
Duties and Responsibilities
Developing and implementing marketing campaigns – face to face and social media;
Organising promotional events for the National Integrity Academy;
Planning, preparing and producing a variety of publicity and marketing materials in liaison with the training teams;
Preparing digital content for the Academy website;
Organising the Academy’s publicity stands to raise brand awareness;
Managing the stock of all marketing materials creating systems to identify when stock needs to be replenished;
Supporting the Academy’s business development through relationships and partnerships building;
Conducting market intelligence to ensure alignment of training and consultancy with
market needs;
Analysing the impact of marketing campaigns and preparing performance reports;
Assisting in preparing budgets and monitoring expenses;
Supporting the Senior Marketing Officer in overseeing the Unit’s operations.
Requirements for Appointment
For appointment to this position, a candidate must have:
Minimum of five (5) years’ work experience in Digital Marketing and use of Social Media;
A bachelor’s
degree in marketing, business administration or its equivalent from a recognised university;
Kenya Certificate of Secondary Education (KCSE) minimum Grade C+ or equivalent from a recognised institution;
Training in digital marketing;
Thorough understanding of social media and web analytics;
Proven marketing ability and understanding of marketing trends and customer requirements;
A team player with a customer-oriented approach;
Experience setting proactive and well researched marketing plans and strategy;
Excellent communication and interpersonal skills;
Ability to work independently and as part of a team;
Demonstrated integrity and professional competence as reflected in work performance and results.
Other Requirements
Membership with the Marketing Society of Kenya (MSK) will be an added advantage.
