Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.
Key Responsibilities
Develop and execute marketing programs to promote the company’s brand.
Coordinate the design of promotional material and distribute in online and offline channels
Advertise company and products/services on various media
Perform lead generation.
Identify media outlets for press releases and promotions.
Develop and track budgets.
Produce marketing copy for our website
Craft and send regular newsletters with company updates
Track ROI for marketing campaigns
Join social media groups and professional platforms to discuss industry-related topics
Monitor corporate website and social media pages and address clients’ queries
Network with industry experts and potential clients to drive brand awareness
Gather customer feedback to inform sales and product teams
Leverage customer insight data to refine brand management.
Identify brand-building areas.
Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
Develop and implement media
planning, buying, and innovation strategies.
Help promote uniformity and consistency of brand.
Requirements and Qualifications
Proven work experience as a Marketing
Communications Officer or similar role
Familiarity with B2B advertising campaigns
Hands-on experience with web content management tools, like WordPress
Proficiency in MS Office
Knowledge of SEO and Google Analytics
Experience with marketing campaigns on social media
Excellent verbal and written communication skills
Good presentation skills
BSc in Marketing, Communications, Public
Relations or relevant field
