Our client, The Monarch Insurance Company Limited is a leader in the insurance sector with over 40 years’ experience in insurance service providing tailored products in both general and life insurance.
They are looking for a dynamic, innovative and result-orientated individual to fill in the following position in Nairobi.
Marketing Manager
Reporting to the General Manager-GIB, the Marketing Manager is responsible for planning and implementing the marketing and sales strategies in order to meet the company’s sales targets.
Principal Accountabilities
Identifying, developing, and evaluating the marketing strategy, based on the knowledge of the company’s objectives, market characteristics, and operational costs and mark up factors
Formulating, directing and coordinating marketing activities and policies to promote products and services
Regularly getting in touch with branch offices to discuss new marketing procedures and developing intermediaries for business growth
Planning the marketing budget and working with the marketing team and the management team to achieve targets
Consulting with clients and other stakeholders in the insurance industry to gain advice regarding the insurance products expected to be in demand
Preparing comprehensive marketing reports to be used for internal analysis by various departments, the Board of directors and also for evaluation of the Company’s financial status by the government, Insurance Regulatory Authority, external and internal auditors
Representing the company at trade fairs and associations to promote products and services and safeguarding the company’s interests and reputation in ensuring the organizational values and standards are maintained during the marketing campaigns
Leading the marketing staff in overseeing product development and monitoring trends that indicate the need for new insurance products
Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit and loss projections.
Key Skills and Qualifications
Bachelor’s Degree in Commerce or business-related course
At least 5 years’ experience in the insurance sector
AIIK/ ACII (Associate of Chartered Insurance Institute of London) qualifications
Excellent knowledge of insurance industry and the Kenyan market
Knowledge of IRA, KRA, AKI, RBA regulations
Good knowledge of MS office
Good organizational and presentation skills
Demonstrate financial awareness
People person who has experience in dealing with people with different ethnic and cultural background
How to Apply
Interested candidates are requested to forward their updated CVs to recruit@virtualhr.co.ke stating the subject heading “MARKETING MANAGER” by Friday, 7th May 2021 clearly indicating their current and expected remuneration (MUST), daytime telephone contacts and addresses of three referees.
The position is filled as soon as a suitable candidate is found.
