LOCATION: Pernod Ricard Kenya HO, Nairobi, Kenya with E. Africa Regional scope
HOURS OF WORK: 8:30am to 5:30pm and overtime when required
DIRECT REPORTS: Events and Promotions Coordinator
SALARY: Competitive
Our client Pernod Ricard is a worldwide co-leader in the wines and spirits industry.
Having its HQ for East Africa in Nairobi Kenya, they would like to engage an innovative and effective Trade Marketing Manager to develop brand and marketing strategies for the company.
S/He will adhere to and monitor the budgets within the respective jurisdiction to maximise A&P investments.
Responsibilities
Use sales and distribution data to identify areas of opportunity by brand, channel and consumer and effectively manage briefing and relationship with creative and promotional agencies.
Build strong awareness and analysis of market trends by proactively monitoring, evaluating and reporting competitor activity related to trade marketing i.e. promotions, merchandising and category management.
Identify target customers
Develop Channel and sub-channel strategies
Prepare Annual Customer Marketing Plans for key brands developed
Align customer Marketing Plans aligned with brand and commercial objectives and account plans
Track and recording Customer Marketing activities
Make recommendations for future Customer Marketing Plans
Ensure Internal stakeholders aware of Customer Marketing activities
Facilitate proper flow of information between Marketing and Sales departments
Give external agencies necessary support to deliver project objectives
Give input in briefs to Agencies for promotions in the On/Off Trade
Effectively manage the merchandising team along with the Modern Trade Manager.
QUALIFICATIONS
Degree in Business Administration, Marketing or similar
Min 5 years experience in consumer products marketing and/or sales with significant exposure to brand building activity
Strong sensitivity to the luxury or premium goods universe
Sense of business and strategic agility
Balanced capabilities with regard to understanding brand strategies with a sales translation
Advanced financial aptitude and familiarity with cost-benefit analysis
Understanding of tracking metrics to evaluate marketing effectiveness
High computer literacy: reporting and presentations with fluent use and application of spreadsheet and database programs i.e. Excel or Access
Building effective relationships across the organization and with key stakeholders
Ability to navigate in an amorphous environment
Exceptional verbal, written and presentation skills
Self-motivated and passionate about brand development
Outgoing with excellent people skills
Action-oriented with an inherent drive for results
Highly creative with ability to learn fast
How to Apply
Please only send your CV quoting the job title in the email subject (Trade Marketing Manager – Pernod Ricard) to vacancies@corporatestaffing.co.kebefore 11th April 2021.
Kindly indicate current/last salary on your CV.
N.B:We do not charge any fee for receiving your CV or for interviewing.
Only applicants meeting the strict criteria outlined above will be contacted
