To digitally enhance and develop a breakthrough way for World Vision to approach storytelling. By harnessing digital platforms and technologies, you will brand our brand, inspire our audience and create a game-changing storytelling approach. The position will play a strong role in helping develop strategies to apply key themes, such as impact and transparency, and apply these to visual storytelling content across platforms and mediums.
This role requires extensive visual digital storytelling experience and prior experience in demonstrating significant lift in results as an outcome.
Key Responsibilities:
Developing solid and succinct digital / storytelling strategy and executions of how storytelling pieces can be applied to different mediums.
Engaging with creative (and other) agencies to brief and review content as well as ability to construct visual / video content from existing footage.
This role will need to manage the relationship and have day-to-day engagement with the creative agencies to ensure they are briefed appropriately, that the capture the footage required and that the deliver on time, on budget and on scope.
Implementation, monitoring and reporting of storytelling engagement across digital platforms and properties.
Engaging with internal teams within World Vision (globally) to understand current storytelling assets (and identification of new assets if required) and implement across various tests, executions and projects.
Translation of materials into development of ‘ready-to-market’ materials to be used globally in social feeds, web content etc. through a combination of engaging with creative partners as well as some hands-on video development.
Knowledge, Skills and Abilities:
Bachelors or Masters level degree in marketing, digital or production related disciplines.
Technical ability to create, edit and produce digital assets for digital and social mediums.
Strong knowledge and high degree of familiarity and experience with current digital and social platforms (and the best means of maximizing content for each medium).
Experience in either working in a digital agency or managing day-to-day relationship with digital agencies.
Development of sound strategy documentation with demonstrable execution and results.
5+ years in digital + creative industry / roles performing function specializing in digital asset development and platforms.
Preferred Skills, Knowledge and Experience:
MBA or Masters equivalent.
3+ years in NGO sector and solid understanding of NGO fundraising.
Preferred experience in digital marketing and visual storytelling areas such as: UX, audience targeting, social listening, video development, experience and understanding with elements such as gamification, VR / AR etc.
Strong experience in campaign development and digital platform execution with a strong focus on engagement, measurement and reporting, able to demonstrate significant lift in results as a result.
Work Environment/Travel:
The position requires ability and willingness to travel domestically and internationally up to 15% of the time.
