Marketing Manager Job Placement – FINCA Uganda Limited (MDI)
Organization: FINCA Uganda Limited (MDI)
Duty Station: Kampala, Uganda
Reports to: Executive Director
About US:
FINCA Uganda Limited (MDI) was the first licensed micro-finance deposit taking institution in Uganda, and part of a global network which serves over 1,000,000 clients in 22 countries. FINCA Uganda currently offers loans, savings and money transfer services in Uganda, one of the most competitive and dynamic microfinance markets in the world.
Job Summary: The Marketing Manager will be responsible for developing and implementing marketing and communications strategies to drive top and bottom line growth. This marketing leader will be responsible for public affairs and delivering greater exposure for FINCA, for internal and external audiences, through all communications channels, including earned and placed media, social media and digital. The effective management of marketing components such as pricing, promotion, distribution and product/service offerings/features as well as the overall customer experience shall be strengthened to impact FINCA’s performance. This position will be responsible for customer service, interpretation and implementation of customer research into effective marketing strategies..
Key Duties and Responsibilities:
- Development and implementation of offline and digital lead generation campaigns.
- Development and implementation of the marketing plan for the corporate brand each product and service in the portfolio
- Monitor the performance of product/services and facilitate process for improvement, adaptation or change to meet strategic objectives and performance targets
- Brand management.
- Customer Service Management
- Development and implementing strategic lead generation and conversion plans as well as forecasts to achieve corporate objectives for products and services.
- Develop and present the research plans to collect customer and market intelligence data that identify customer key touchpoints, pain-points, challenges, and hurdles through primary and secondary research.
- Conduct or oversee implementation of research initiatives (qualitative and quantitative) to help inform marketing and operations strategy and objectives.
- Advocate for focus on the customer experience research, advising management and stakeholders on the voice of the customer (VOC) and their journey with FINCA.
- Lead and oversees PR and communications activities.
- Management of marketing budget
- Management of marketing department staff
Qualifications, Skills and Experience:
- The applicant must hold a recognized University Bachelor of Commerce (Marketing), Bachelor of Business Administration (Marketing), Bsc in Marketing or other Business related degree.
- Master’s Degree in Marketing or Business Administration
- 7 to 10 years of experience in marketing or communications in consumer marketing and or financial sector.
- Membership to the Chartered Institute of Marketing (UK) and local professional bodies (Uganda Marketers Society, Public Relations Association of Uganda or Uganda Advertising Association)
Competencies
- Leading with Integrity
- Employee Engagement
- Achievement Focus
- Overcomes obstacles creatively
- Collaboration
- Responsible for Results
- Financial Responsibility
How to Apply:
All suitably qualified and interested candidates who so wish to take up these roles in the aforementioned capacity are encouraged to send their applications with detailed CVs including present position and copies of relevant professional/academic certificates to: ug_jobs@fincaug.org
Deadline: 3rd April 2019
: List of Current Job Vacancies / Opportunities in Uganda