Brand Manager Job Placement – White Showmans Limited
Job Title: Brand Manager
Organization: White Showmans Limited
Duty Station: Kampala, Uganda but flexible to move upcountry
About US:
White Showmans Limited has been in existence for over 30 years and their core business is trading with a chain of Shops in Uganda, Burundi, Congo and Kenya mainly dealing in Batteries, Home Appliances, LED Lighting, Personal care and White Goods products.
Job Summary: The Brand Manager will be tasked with creating a lasting impression among consumers and improving product sales and market share. The Brand Manager will be in charge of brand ownership and provide the vision, mission, goals and strategies to match up to overall business objective.
Key Duties and Responsibilities:
- Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieve overall business goals for the brand.
- Actively participates in brand strategy discussions and in setting a bulls-eye consumer target.
- Participates on a cross-functional team to bring new products following the process, including analyzing information to help set the sales forecast and financials.
- Work in liaison with many teams, including product developers, researchers, marketing personnel and creative consultants to make sure the portfolio brand values and image are followed as well as ensuring the brand remains relevant to consumers and that all initiatives support the brand promise.
- Driving the highest standards of execution for the brand. Ensuring excellence in the development and execution of brand strategy, commercialization, and communication and activation strategies.
- Analyzes market, consumer, competitive information and support in setting new product pricing and managing price on existing items.
- Assist in development of pricing and pack strategies, to improve margin.
- Carry out analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and market share performance.
- Review channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
- Analyze current performance, trends, market conditions, and other contributing factors to recommend revenue goals.
- Develop growth targets, business objectives and brand strategies for the brand portfolio that aligns with corporate business plan.
- Responsible for Social Media Management and Events Capturing
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Regularly monitor product distribution and consumer reactions.
- Anticipate bottlenecks and come up with appropriate solutions.
- Brainstorm new and innovative brand growth strategies.
Qualifications, Skills and Experience:
- The ideal candidate for the Brand Manager Position must hold a Bachelor’s Degree in Business Administration, Commerce, majoring in Marketing or its equivalent from a reputable organization.
- A minimum of five years of working experience in busy Trading environment specifically Personal Health Care and Electronic fields. Prior Experience working with Game and Shoprite is an added advantage.
- Excellent analytical, creativity, innovative, selling, customer care and
- Possess a positive attitude, excellent communication, professionalism, high level of integrity and confidentiality, ability to work extra hours, self-driven, flexible, results focused, work under pressure with minimum supervision.
- Computer literacy skills i.e. proficiency in Word, Excel, Power-point, MS Project
- High cognitive ability.
How to Apply:
All interested candidates that meet the qualifications can send in their applications together with detailed resume to hr@veritas-holdings.com and please indicate “Application for Brand Manager Position” in the subject line.
Deadline: 20th March 2018 by 5:00 pm
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