Brand Officer – UCB (MICE) Jobs – Uganda Tourism Board (UTB)

Job Title: Brand Officer – UCB (MICE)

Organisation: Uganda Tourism Board (UTB)

Duty Station: Kampala, Uganda

About US:

Uganda Tourism Board (UTB) is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 with the following Statutory Objectives:

To promote and contribute to the Development of Tourism sector both within and outside of Uganda.
To coordinate with the Ministry responsible for Tourism and the private sector in the implementation of the National Tourism policy.
To carry out any other activities as are incidental or conducive to the attainment of the two objectives specified above.

Job Summary: The Brand Officer – UCB (MICE) will develop Uganda’s MICE brand, marketing and PR communications strategy, and promotion of Uganda’s MICE offering supported by development of the appropriate marketing collateral for both internal and external industry relations for educational and business development purposes.

Key Duties and Responsibilities:

MICE brand, Marketing and communication strategy

Develop and Implement the MICE brand and marketing strategy for Uganda Convention Bureau.
Activation of advertising media strategy to key source markets against media plan encompassing print and online media channels.
Develop and execute UCB newsletter for customer relationship marketing strategy, communicating with media, meeting planners and prospective clients and MICE industry stakeholders to engage participation and grow the sector.
Assist and execute media campaigns and advertising creatives including working closely Media Agencies and Internal stakeholders (Brand and Advertising, eCommerce, social media) to provide clear and concise briefs with timely execution.

MICE branding, collateral and promotional items

Review and develop UCB collateral in the form of a website, brochures, videos, newsletters, and other supporting collateral as appropriate.
Develop, create and implement effective marketing/promotional collateral and other marketing and sales engagement tools as well as website updates, social media and on property materials.
Develop, collaborate and manage all on-property marketing collaterals to positively enhance the experiences of guests.

Participate in events/exhibitions

Participate in global MICE industry trade show exhibitions together with private sector stakeholders to engage with global industry role-players, attend educational sessions, generate leads and sell Uganda to potential clients.

MICE Stakeholder Engagements

Facilitate UCB inputs and hosting of quarterly industry educational and networking platforms.
Prepare a database of key role-players for ongoing communication through newsletters.
Increase the visibility and understanding UCB through effective communication of its activities including developing and nurturing relationships with key stakeholders.
Develop and maintain database of MICE media.
Identify potential regional / international MICE media for hosted fam trips.

Key performance indicators:

Marketing and communications strategy refreshed periodically.
MICE website updated weekly.
Produce and update MICE video annually.
Create and place 10 Ads in 5 global and African MICE publications annually, both digital and print
Database of national, regional and international MICE media, journalists and PR companies.
A ‘Guard Book’ record of all UCB collateral developed to monitor brand identity, application of branding, promotional campaigns and on-going brand extension development.
PowerPoint destination presentation created that can be tailored to individual client requirements
Database of key MICE industry stakeholders, public and private sector in place.
Studies conducted on MICE brand image.
MICE Brand audit.
Produce monthly risk logs

Qualifications, Skills and Experience:

The applicant must hold an Honour’s Bachelor’s degree in either Tourism, Marketing, Business Administration (marketing), B.COM (Marketing), or Mass communication.
At least three years of working directly on branding projects or and marketing communications
campaigns of a large and successful private/public sector company.
Understanding of how to analyse market trends & competition, strengthening brand awareness, and ensuring consistency in messaging across all channels.
Experience with computers, report-writing, spreadsheets and online or social media marketing.

How to Apply:

All interested and eligible Ugandans who meet the above requirements are invited to apply. Applications should include a detailed CV (with email, telephone contact and postal address), plus certified copies of all academic certificates and transcripts, testimonials, past appointments copy of national identity card, contact details (telephone, postal and email addresses) of three competent referees should be sent by courier or hand delivered to the address below:

Chief Executive Officer,

Uganda Tourism Board,

Plot 42, Rotary Avenue (Lugogo Bypass),

6th Floor Lugogo House,

P.O. BOX 7211 KAMPALA

TEL. +256 414 342196/7 Fax +256 414 342 188

E-mail: utb@utb.go.ug

NB: UTB is an equal opportunity employer. Please note that only shortlisted candidates will be contacted, and any form of canvassing will lead to disqualification.

Deadline: 19th August 2023