EAIL Marketing Course
East Africa Institute of Learning Marketing Course
The Diploma of Marketing is designed to give its candidates a well-rounded qualification which will assist them to develop a knowledge base in marketing management and demonstrate a range of managerial skills so that marketing functions are effectively conducted in an organisation or business area. Typically candidates would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
NDM001 Fundamentals of Marketing
NDM002 Economics
NDM003 Computer Fundamentals and Data Processing
YEAR ONE – SEMESTER II
NDM004 Legal Aspects of Marketing
NDM005 Statistics
NDM006 Financial Management and Accounting
YEAR TWO – SEMESTER I
NDM007 The Practice of Marketing
NDM008 Business Organization and Marketing
NDM009 Customer Behaviour and Care
YEAR TWO – SEMESTER II
Classroom activity will consist of lectures, class discussions and in-class exercises based on the assigned cases and readings. Lectures will refer to, but not review, all material in the textbook.
You will be expected to come to class having read all assigned readings (chapters, cases, articles) and ready to share and discuss. Discussions will focus on the application of concepts rather than mere reviewing.