ESLSCA International Marketing Graduate Diploma

ESLSCA International Marketing Graduate Diploma

Program Overview:

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• Paris ESLSCA Business School offers several diplomas that are suitable for students from different educational and professional backgrounds. The Postgraduate Diplomas aim at enabling qualified candidates to acquire a  solid base in the fundamentals of business administration disciplines.
• Postgraduate Diploma  candidates study the same specialisation track courses  as the MBA candidates. Many Postgraduate Diploma graduates continue to pursue an MBA degree in a later stage.
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• –  Post Graduate Diploma can be completed in three academic terms. It should be noted, however, that the time to complete the program is nine months.
• –  Credits earned will be transferred to Paris ESLSCA Master Degree Program.

 

Program Objective:

 

• This Postgraduate Diploma focuses on the various marketing theories and its application on the market. It  is designed to develop the skills necessary to effectively plan, implement and evaluate marketing and advertising plans.
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• Paris ESLSCA Business School provides students with extensive knowledge and skills to be able to use confidently in their work environment. Our program enables students to gain profound knowledge in different employment  areas, enabling them to be more aware of the overall insights of their job.
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•   The main Post Graduate Diplomas objectives are:
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• -Implant the competency to select and apply theories  to a different ranges of industries
• -Add value to candidates current role in their workplace
• -Open opportunities for graduates to shift careers in confidence
• -Enhance the exercise of business  thinking and problem solving
• -Develop competent executives  in managing modern business establishments
• -Introduce candidates to diverse international organisational settings and cultures

 

Programme Structure

• 1st semester
•  MARKETING MANAGEMENT (BUS 520)
•  CONSUMER BEHAVIOR (BUS 625)

 

•  2nd semester
• INTERNATIONAL MARKETING (BUS 620)
•  INTEGRATED MARKETING COMMUNICATION (BUS 537)

 

•  3rd semester
•  SERVICE MARKETING (BUS 581)
•   MARKETING RESEARCH (BUS 626)

 

• 4th semester
• PERSONAL SELLING ( BUS 545)
• STRATEGIC MARKETING (BUS 529)

Program Requirements:

The Admission Committee welcomes applications from individuals who possess a solid record of academic and professional achievements and can demonstrate their ability and potential to conduct  high quality academic work.

Paris ESLSCA Business School assess and evaluate each Diploma candidate on the basis of the following criteria:

• Academic Requirements: A minimum of an undergraduate degree, a bachelor or the equivalent, from a recognised institution of higher education and a solid record of academic achievements on a consistent basis. We welcome applicants with diverse academic backgrounds.
• Evidence of managerial and professional experience:  The goal of the Admission Committee is to admit students who possess well-defined career goals and a high potential for success at work. We glean applicants’ essays, letters of evaluation, and résumé (C.V.)
• Personal qualities:  The Admissions Committee looks for applicants who are mature, honest, intellectually curious, flexible, and personable. Evidence of applicant’s personal qualities will be found in application essays, letters of evaluation and the résumé.
• Fluency in written and spoken English:  The Admission Committee evaluates the English level during the personal interview and matches it according to the program applied to moreover the candidates are required to submit any internationally recognised English proficiency exams.

Admission

Cost Summary

Fees required, from the admission process till graduation, will be in order as follows:

1.    Application Fees: USD 100 (Non refundable)
2.    E-Library: USD 100 paid once with the fees of the first semester
3.    Admission & Registration fees : USD 150 per semestre
4.    NCHE Funds: UGX 20000 at any of Stanbic Bank Branches
5.    Tuition fees: USD 3600 in total excluding studying materials or books paid in installments as follows:

• USD 900 per term

• 25% paid in UGX in the exchange rate of Central Bank,  and 75% paid in USD

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Background of ESLSCA International Business School Uganda

ESLSCA International Business School Uganda Courses Offered