Marketing Officer, Meetings, Incentives, Conferences and Events (MICE) Jobs – Uganda Tourism Board (UTB)
Job Title: Marketing Officer, Meetings, Incentives, Conferences and Events (MICE)
Organisation: Uganda Tourism Board (UTB)
Duty Station: Kampala, Uganda
Reports to: Senior Marketing Officer
About US:
Uganda Tourism Board (UTB) is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008. Its objectives are:
- To promote and contribute to the Development of Tourism sector both within and outside of Uganda.
- To coordinate with the Ministry responsible for Tourism and the private sector in the implementation of the National Tourism policy.
Job Summary: The Marketing Officer, Meetings, Incentives, Conferences and Events (MICE) will develop, implement, track and optimize Uganda’s Meetings, Incentives, Conferences and Events (MICE) tourism strategy, marketing campaigns including its strategic direction and performance measurement.
Key Duties and Responsibilities:
- Responsible for high-level contact between public sector institutions, private sector stakeholders.
- Building partnerships with private sector tourism stakeholders and embraces key strategic initiatives that will help drive bidding and sales activities towards achieving MICE tourism targets.
- Develops and implements an aggressive pro-active bidding agenda.
- Develops a key strategic initiative that creates and delivers a potent internationally recognized MICE destination image / brand for Uganda, and the communication of that brand supported with appropriate collateral for marketing and sales promotion.
- Plays an important role in growing and supporting existing MICE product, providing leadership in the development of new products and services; identifying destination industry sector strengths and creating new MICE business opportunities.
- Targeting high-yielding source markets through sales tactics Creating and communicating a brand of distinction for Uganda’s MICE.
- Participate in client site inspection visits and familiarization tours.
- Performs any other duties assigned by the superiors from time to time.
Qualifications, Skills and Experience:
- The applicant must hold an Honors bachelor’s degree in Marketing, Communication, Management, Tourism, OR Leisure/ Hotel and Hospitality Management or the equivalent.
- A Master’s degree in preferably Marketing, or any of the above fields
- He/she should be a Ugandan with at least three years’ experience as a MICE marketing executive of a busy and successful and reputable organization.
Competences:
- Interest and understanding of the tourism and marketing fields.
- Self-starter, results driven and commercially aware.
- Innovative and creative.
How to Apply:
All suitably qualified and interested Ugandans should send their application letters with detailed Curriculum Vitae (functional email, telephone contact and postal address), plus copies of all academic certificates and transcripts, copy of valid National Identity Card and the contact details (telephone, postal and email addresses) of three competent referees should be sent by courier or hand delivered to the address below;
Chief Executive Officer,
Uganda Tourism Board (UTB),
Plot 42, Rotary Avenue (Lugogo Bypass),
6th Floor, Lugogo House,
P.O. Box 7211 Kampala,
Tel: +414-342196/7
Deadline: 15th February 2019
NB: Please note that only shortlisted candidates will be contacted. Any form of lobbying will lead to automatic disqualification.
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