Senior Brand Manager Employment Opportunity – SolarNow
Job Title: Senior Brand Manager
Organisation: SolarNow
Duty Station: Kampala, Uganda
Reports to: Marketing Director
Suggested start date: 1st April 2020
About US:
SolarNow is a distribution and finance company that sells high quality solar products and appliances to households and businesses in Uganda and Kenya. The company started in 2011 and has since opened 49 branches throughout Uganda, 12 more branches in Kenya, and employs over 800 people. Our company aims to be client centric and a leading brand. In sales, we transform the lives of satisfied clients with motivated professional staff. We target the right persons, with the right product, at the right place with the right message. Our message follows our economic and inspirational brand personality: make money and power your life!
Job Summary: The Senior Brand Manager will oversee the product, brand and hub & spoke marketing activities, drive brand awareness across various segments & products and partner with in-country P&L owners to support in attaining Uganda profitability and revenue targets. The ideal candidate is someone with extensive experience in product, brand, consumer and trade marketing and in-trade execution in Uganda coupled with the ability to establish strong relationships at all levels throughout the organization as well as support business leaders in multiple locations and diversified cultures.
About You:
You are someone who cares deeply about improving livelihoods in Africa, but you bring more than passion to the role: you have the grit and resilience to make change happen. You are excited about understanding this nascent industry, the SolarNow products, its unique value proposition and the difference they make. You are a sales and marketing champion with a proven track record in selling asset. You love enabling the society around you by providing services and products that have an impact in the community. You are a self-starter, can work with minimal supervision. You do not compromise on quality and expect the very best of yourself and others around you. You are creative and are able to ask the right questions, leading to deep understanding of SolarNow’s potential clients.
Key Duties and Responsibilities:
- Overall responsibility for developing and executing the annual marketing plan aligned to the Uganda strategy and the Africa marketing priorities that will support the actualization of the SolarNow Uganda yearly revenue targets (i.e. Creating segment marketing plans for individual products and product ranges)
- Brand strategy implementation to create an emotional connection between products, SolarNow, our customers and our partners
- Design, execute channel and customer strategies to support market positioning and brand growth in line with Uganda’s marketing strategy and Africa’s marketing strategy
- Spearhead marketing operations & execution, enable efficient delivery and to scale with quality and consistency aligned to SolarNow brand guidelines
- Manage, control and track the regional marketing budget allocated to execute on budget initiatives and generate ROI
- Lead & create a climate that attracts, maintains and motivates highly committed team members
- Manage and drive the presence and interaction on important social media platforms
- Support all customer experience initiatives as needed
Qualifications, Skills and Experience:
- The ideal candidate for the Solarnow Senior Brand Manager job must hold a Bachelor’s degree in marketing. A post graduate degree in a related field is desirable
- At least five years of experience preferably in brand or trade marketing
- The candidate should also demonstrate ability to adapt global best practices to local contexts
- Experience in working with senior teams to develop & execute the marketing strategy of a mid—size or large corporate in a matrix environment
- Demonstrate analytical capability to utilize of data trends & analysis to guide business decision in all marketing initiatives (in both short & long term aspects)
- Commercial acumen to support in executing marketing plans to derive profitability and revenue generation
- Experience leading team in a fast—paced environment (preferably Telco, FMCG or Service), partnering with senior managers and business leaders
- Strong mind-set for continuous improvement and meeting or exceeding expectations and able to demonstrate complete discretion and confidentiality
- Superior verbal and written communication skills, with an emphasis on tact and diplomacy
- Business driven and exceptional influencing skills; Excellent organizational, multi-tasking, presentation and time-management skill
- Passion for social enterprise, development of people and environmental benefit
Leadership behaviours
- Bias for action
- Accountability and responsibility
- Building talent and teams
- Growth mind-set
How to Apply:
All suitably qualified and interested candidates are encouraged to send their applications, updated CVs, three references and one passport photo addressed to the Human Resource Manager, SolarNow Uganda Services via e-mail to recruitmentug@solarnow.eu. Please use the following subject: Application for Position Title – “Your Name”.
Deadline: 30th March 2020