Digital Marketing Officer Job Opportunities – Nakasero Hospital
Job Title: Digital Marketing Officer
Organisation: Nakasero Hospital
Duty Station: Kampala, Uganda
About US:
Nakasero Hospital is a private hospital in Uganda that has been in operation since 2009. Our Mission is to provide quality, sustainable, compassionate health care by leveraging local and international talent and state-of-the-art technology.
Job Summary: The Digital Marketing Executive Officer will assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for Nakasero Hospital.
Key Duties and Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan, update and update the ongoing company presence on social media (Twitter, Facebook, LinkedIn, YouTube etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Qualifications, Skills and Experience:
- The applicant must hold a BSc/BA in marketing or relevant field
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
How to Apply:
All Candidates that have relevant experience, meet the above criteria and have what it takes to excel in the above positions, should submit their applications, Curriculum vitae and academic certificates to hr@nhl.co.ug addressed to the Human Resource Manager
Deadline: 10th June 2022
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