Fresher Marketing Deployment Assistant Job Opportunities – British American Tobacco (BAT)
Job Title: Marketing Deployment Assistant
Organisation: British American Tobacco (BAT)
Duty Station: Kampala, Uganda
Reports to: Head of Trade
About US:
British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries. Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555. Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.
Job Summary: The Marketing Deployment Assistant will need to support the implementation of consumer/trade engagement activities within the market in line with the agreed cycle plan and marketing/brand strategy while providing appropriate support to the trade team within the approved budget that will ensure markets achieve the set business targets in terms of volume, GDB’s share, portfolio strategy, adult shopper marketing & Customer engagement Programmes.
Key Duties and Responsibilities:
- Plan, Implement and evaluate the activities stipulated in the cycle plan to ensure that marketing objectives are achieved.
- Plan and execute all marketing activities in line with market and brand strategy, market regulation and IP.
- Recommend touchpoints for the execution of the activities. Ensure markets have the right level of merchandising materials in stock.
- Timely briefing to the Brand team on brand initiatives to achieve volume target, move the consumers along the CDF and enhance the BHI.
- Drive implementation of Customer engagement programmes, ensure programmes meet objectives & are evaluated for learning’s.
- Manage the merchandising store and the implementation of the merchandising strategy (development, deployment, maintenance and evaluation).
- Constant monitoring and reporting of BSE & NBSE to ensure activities are within budget set.
- Monitor all other resources allocated to implement cycle plan to ensure efficiency in execution.
- Ensure that all projects types are managed within approved Acrec or NEXUS and follows process before release to market.
- Actively participate to EMF2 process by supporting the Head of Trade
- Assist to identify, initiate, manage and develop new product and packaging projects, to satisfy consumer needs so as to contribute to future corporate growth and profit objectives
- Develop excellent relationship with support functions such as marketing finance, LEX, procurement and supply chain to ensure plans are delivered OTIF to end markets.
- Regular contact and ongoing management of the external agencies; including Globally approved Suppliers
- Market/customer visits to gaining an insight into brand performance, trade & consumer activities performance and new POP Materials requirements / opportunities.
Qualifications, Skills and Experience:
- The applicant must hold a University Degree in either Marketing or Management
- Three years of experience in Marketing, with knowledge in Brand/Trade marketing Activities (Cycle Planning, Advertising and Promotion)
- Computer literate and well versed with all Microsoft Office Packages
- Project Management skills will be an advantage
- The jobholder must be able to demonstrate an interest in and awareness of product development, trade and consumer insights, copy strategy and BTL communication.
- The principal skills required are in thinking/operating strategically, timely reporting, making things happen and communication/interpersonal skills.
How to Apply:
All suitably qualified and interested candidates should apply online at the link below
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