Fresher Media Planner / Buyer Jobs – StarTimes
Job Title: Media Planner / Buyer
Organisation: StarTimes
Duty Station: Kampala, Uganda
About US:
StarTimes was founded in 1988 and is now the most influential system integrator, technology provider, network operator, and content provider in China’s television broadcasting industry, and is on its way to become a media group with global influence. With more than 8 million subscribers, StarTimes has now become the fastest-growing and the most influential digital TV operator in Africa.
Job Summary: The Media Planner / Buyer will determine the best combination of media to achieve the marketing campaign objectives using a defined media strategy in order to maximize the impact of advertising through the use of a range of media.
Key Duties and Responsibilities:
- Sourcing and selecting optimal media platforms
- Negotiate, purchase and monitor advertising space and airtime in order to reach the highest number of people in the target audience at the lowest possible cost.
- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
- Keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (television and radio);
- Tasked with monitoring buying strategies;
- Liaising and building relationships with media companies;
- Negotiating with media companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising;
- Communicating with media sales people to adjust media schedules in response to audience figures;
- Booking individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts;
- Ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers;
- Reporting and budget management, including preparing costings producing spending updates throughout the campaign;
- Tasked with analyzing the effectiveness of the campaign and using this data to inform future campaigns.
Qualifications, Skills and Experience:
- The applicant must have a good sales background and knowledge
- Have very good media contacts
- Excellent research skills
- Good analytical skills
- Proven ability to recognize and identify good opportunities
- Confidence negotiating
- Good team and interpersonal skills
- Keen interest in media and people’s motivations.
- Highly self-driven
How to Apply:
All suitably qualified candidates are encouraged to send their updated CVs to recruitment@startimes.com.ug. Please write the position name on your application e-mail title.
Deadline: 10th March 2018
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