IUM Namibia Bachelor Degree in Marketing Management
International University Of Management Bachelor Degree in Marketing Management Course
Visit Admission for Universities in Namibia For Details on Admissions to all Namibian Universities and Colleges
Philosophy
This course will provide the graduate marketing manager with a forum (both written and oral) for presenting and defending their own marketing decisions and for critically examining and discussing the recommendations of others.
Programme Outcomes
By the time the graduate has finished his/her Professional Bachelor’s degree, he/she will be equipped to use his/her managerial, creative and problem solving skills to manage a marketing department or company
The student will learn to critically examine the strategic roles of marketing within organisations and acquire expertise in developing marketing strategies. They will also be able to define and analyse the marketing problems dealt with by managers and to understand the concepts and techniques relevant to marketing decision makers.
Course Objectives
- By the end of the course, the graduate will know the principles, practices and methods of marketing and be able to apply them in the business environment
- He/she will be able to recognise and understand the factors determining the extent to which standardisation in strategy implementation is appropriate for success in domestic and international markets.
- He/she will be able to identify benefits of marketing and develop a range of short- term, mid-term and long-term solutions to marketing problems.
- He/she will be able to effect change, sensitive to local situations.
Field Projects
There will be field projects in each of the second, third and fourth years. The second year project will be carried out in groups of four students. The third year project will be carried out in pairs and the final year ‘Action Learning’ project will be an individual assignment.
All assignments will be assessed
Course Outline
| Year I (100 Credits) |
|---|
| Mathematics I |
| Business Communication I |
| Computer Studies I |
| Introduction to Regional Economics (SADC) |
| Business Studies I |
| Marketing Studies I |
| Quantitative Methods I |
| Year 2 (120 Credits) |
|---|
| Accounting II |
| Business Communication II |
| Business Studies II |
| Computer Studies II |
| HR Management I |
| Marketing II |
| Organisational Behaviour I |
| Quantitative Methods II |
| Select one subject from the following: |
| Business Law I |
| Systems Analysis I |
| Year 3 (120 Credits) |
|---|
| Business Studies III: Entrepreneurial Studies and Leadership |
| Marketing Studies III: Strategic Marketing |
| Organisational Behaviour II: Governance and Management |
| Management II: Organisation by structure and function |
| Select two subjects from the following: |
| Computer Studies III: Information Management Systems |
| Corporate Finance I |
| Year 4 (140 Credits) |
|---|
| Marketing Studies IV: Consumer Behaviour |
| Business Communication III: Marketing Messages |
| Business Studies IV: International Business and Marketing |
| Select one field project from the following |
| Field Project: Marketing Case Study OR |
| Field Project: Marketing Proposal OR |
| Field Project: Market Research Exercise |
International University Of Management IUM Namibia Admissions