IUM Namibia Higher Certificate in Marketing Management Course
International University Of Management Higher Certificate in Marketing Management Course
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Philosophy
The course is designed to produce aspiring marketing cadres for Namibia and beyond. The Namibian Nation requires well trained people to market Brand Namibia and its tourist attractions.
The course is to contribute towards effective marketing in both private and public organisations and at the personal level.
The course will enable graduates to advance to the Higher Diploma in Marketing Management or to be gainfully employed.
Programme Outcomes
By the time the student finishes the Higher Certificate in Marketing, he/she will be equipped with basic marketing management knowledge and skills to carry out the marketing function effectively.
Objectives (Purpose)
- An understanding of economic environment in which the marketing function operates
- Understand the principles of organisational behaviour and its effect on marketing.
- To appreciate the role of human resource management in marketing and marketing
- Use appropriate systems to enhance business dealings within the context of the law.
Course Outline
| Higher Certificate (120 Credits) |
|---|
| Economics |
| Accounting II |
| Marketing Theory & HRM0S2 HR Management Principles |
| Quantitative Methods II |
| Organisational Behaviour |
| Business Communication II |
| HR Management |
| Management Accountancy |
| Select one subject from the following: |
| Mercantile Law |
| Systems Analysis |
International University Of Management IUM Namibia Admissions