Uganda Management Institute Postgraduate Diploma in Marketing Management

Rationale:

The postgraduate diploma in Marketing Management is a two semester postgraduate and post-experience course. Participants will benefit from new Marketing Management knowledge and skills that facilitate positive change of attitudes towards efficiency and effectiveness in enterprise management.   The programme content will comprise of 4 basic, 6 core and 2 electives out of 4. The course is modularised to enable participants study at their convenience by either completing the whole course in 2 semesters or completing its modules over a period not exceeding 3 years. Participants who successfully complete the course with second class and above qualify to undertake applied work-based research leading to the award of UMI’s prestigious Masters Degree in Management Studies (MMS) Marketing Management option.

Programme Content:

Basic Modules:

Module1: Management Skills Improvement

Module 2:                Quantitative Methods for Decision Making

Module 3:                Management Information Systems

Module 4:                Research Methods

Core Modules:

Module 5:                Marketing Communications

Module 6:                Global Marketing

Module 7:                Customer Care and Service Marketing

Module 8:                Financial Accounting and Management

Module 9:                Strategy and Strategic Marketing

Module 10:              Business and Company Law

 Electives:

Module 11:              Industrial Marketing OR Consumer Behaviour

Module 12:              Sales Promotion OR Managing Human Resources

Assessment:

Participants are assessed through classroom exercises, coursework tests and final written examinations.

Tuition Fees:           Ug.shs 2,810,000=